IN A BARBER SHOP
it all started
Cutter Joe's was started by Rich Beasley, an active barber. Rich has been keeping guys looking their best for over two decades. Today you'll find him running his barber shop ("Look Good/Feel Good") in Terre Haute, Indiana.
A few years ago he started making his own balms and oils for his customers. He sourced natural butters and oils to create products that would moisturize, give shape and help create healthier beards. The results were fantastic! People loved the product and stores around the area started selling his home-made oils & balms.
"Creating a great beard care product means knowing your trade. As a barber, I've been keeping beards tamed for over 20 years. That's why I designed all of our beard oils & balms to help you grow and maintain a healthly beard. And with all natural ingredients, you can feel great about what you put on your face."
- Rich Beasley
REMEMBERING OUR ROOTS
Our brand is named in honor of my step father. Joe was a husband, a father and an outdoorsman. He loved his wife and his five kids. Joe loved the great outdoors and could be found many mornings in Maine, hunting and fishing. Joe ran a local tree business and taught me about the importance of discipline, dedication and hard work.
Joe passed on in July of 2015, but his legacy still lives on, in our hearts and our products.
